Amidst a fear-mongering, griefstriken, and sensitive atmosphere around the world, the year 2020 has posed one that would be recalled in the history of human civilization. 2020 stands still owing to an outbreak of a global pandemic, that has caused an overall lock-down across the globe. Coronavirus has paralysed the world economy like none other, and is apparently deadlier than the spanish flu or the cholera outbreak.

While social distancing is to be practised at all costs in India, the team of Match My [Talent] took utmost care & preventive measure to support the cause. In both New Delhi & Ahmedabad offices of our organisation, employees were given a work-from-home routine for two weeks; from 16th March to 31st March. However, as we worked from home, a rather obvious question came to our mind; What about those who had planned their year well in advance? What about those who earn from daily gigs, and weekly-meet-ups?

This is indeed a serious question for those who belong to the creative, media & entertainment industry, for their lives have come to a complete standstill. A preventive measure such a lock-down is carried out in various parts of the country, it forces one to think of those who are unable to earn without human interaction?

In a candid conversation with an event manager, he said, “most of the events that were lined up for this year have been either cancelled or pushed. The organisers have been kind enough to refund. However, some have deferred the payments. The financial burden needs to be shared & cannot be put on one entity. It may pose a threat to the event industry but it is too soon to say anything.” Most event companies & managers in India were already at sixes & sevens for the year and didn't have enough Muhurats for weddings in 2020. With coronavirus, the situation may just be as tight as it can get.

As much as the event industry has faced the wrath of this global pandemic, so have the stage artists. However, technology can be a saving grace in times of difficulties. When spoken to Rishi Shah, a stage poet, he said, “Although it has taken away the human interaction necessary for communicating our thoughts, ideas, and experiences, it has opened a cavity for improvement. It will surely impact the organizers but not those who see it as a medium of expression rather than a source of income”

The Prime Minister addressed the nation & urged for a 21 day lockdown to the entire country to stop coronavirus from spreading. In his speech, he also mentioned ways to work around the lockdown & social distancing. Taking inspiration from his speech about working in an innovative way, Radio stations across the country had their RJs work from home & record from their houses.

In our previous article, we had discussed how the daily wagers, temporary workers, contract-based workers are suffering from this lockdown. Now that it has been extended, we would like you to actively co-relate both the articles and share your feedback, ideas & opinions in the comments section or email us your thoughts at contact@matchmytalent.com.  Can you think of any innovative way to support those who need to work each day to earn some money in art and entertainment sectors?